Back To The Future Store: The Digital Evolution Of The Brick & Mortar

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The technological capability of your stores should be in-sync with the future store concept—or at least in the process of getting there. That’s the ideal for many retailers, but is it a reality? The challenges are many when adapting your current brick and mortar locations to be more technologically advanced in order to capitalize on consumer retail dollars. Knowing what technology your physical stores will require is only a part of the equation. During this insightful session, hear what REI did to successfully digitize and innovate their physical environment.

• Understanding where the market is going and where the gaps are
in your technology solutions
• Assessing whether the structure of the business is the biggest
challenge
• How are separate P&Ls impacting your business when trying to
deliver a seamless experience?
• Arming associates and customers with technology flexibility
around the design and mobility of your store

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There is an abundance of omnichannel strategies, most of which highlight click and collect/BOPIS. But aren't such evolving capabilities simply multi-channel integrations of existing systems, not the seamless experience consumers have been promised? In this session, hybris will answer why retailers are still struggling to achieve comp store gains in physical stores in the face of e-commerce share gains – and what you can do to successfully traverse the last and hardest mile in digitizing physical commerce.

• Omni: the good, the bad, and the me-too's
• Stores are NOT dead
• Return of the sales associate
• The 'Net gets physical

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Retailers have discovered that developing strategy, getting buy-in and implementing a digitized store requires a collective effort—from operations to marketing to IT to merchandising—but who’s leading the charge? This expert panel will explore what it takes within the organization to achieve a digital brick and mortar environment.

• Examining the challenges of trying to sell innovation internally to
the team
• Building the business case to gain traction within the
organization
• Weeding through what’s working, what’s not and who should be
doing what in order to achieve innovation
• Identifying who’s having success and lessons that can benefit
the organization

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The divide between online and offline commerce is rapidly being obliterated, thanks to new web, mobile and in-store technologies that enable consumers to transact seamlessly across these channels easily and conveniently. Savvy desktop users send online deals to their mobile devices for later use. And with the power of location-aware offers, merchants have a chance to grab a consumer’s attention as he/she walks in the door of their favorite shopping mall. RetailMeNot will share research and case studies about how the mobile phone and online deals are turning into meaningful foot traffic and in-store dollars.

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Consumers have multitudinous options for how they want to shop and showrooming has become commonplace. Early on, retailers sought out ways to combat showrooming, but it has become apparent that it’s here to stay. As a result, retailers are responding to the showroom showdown by creating unique customer experiences in-store. You don’t want to miss this panel discussion as the panelists tackle the challenge of eliminating/embracing showrooming to increase sales and loyalty.

• Strategies to drive the customer to be excited and enticed to
store locations
• Continuing to roll out brick and mortar stores and sustain
competitiveness while online continues to grow
• Offering cutting edge technology to complement the shopping
experience
• Transitioning to an environment that’s fully available to the
customer all the time

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Today we are entering a paradox where it is both easier and harder than ever before to measure the customer experience. All of the tools are there, but are you using the right ones and using them the right way? As consumers’ expectations and technological capabilities continue to evolve so must the analytics used to measure the experiences as they migrate between your store, websites and mobile sites and apps. Since today’s consumers expect a seamless journey through these engagement points, there is a need for a comprehensive system of metrics that eliminates metric silos to better support today’s multichannel, multi-device world we live, shop and purchase in.

• Learn what the next generation of customer experience analytics
is and how it will help you better understand the customer
experience
• Find out how this next generation of predictive customer
experience analytics can be a strategic asset and help increase
the velocity of growth for your business
• Examine the importance of innovating analytics to keep pace
with the maturing customer and their continuously changing
expectations to gain a competitive advantage

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In the increasingly challenging and competitive grocery space, e-commerce holds the promise of increased shopper loyalty and increased share. It is becoming increasingly clear that multi-channel e-grocery will be the model that provides the greatest benefits for shoppers and for the innovative retailers that serve them. Peapod is a 25-year veteran of e-grocery and, as part of Ahold USA, is taking the lead in multi-channel innovation. Anywhere/anytime shopping access…supported by multiple fulfillment options enables Peapod/Ahold to uniquely answer the shopper question: “How Do I Want To Shop Today?” In this informative case study explore Peapod’s 25 year journey from start-up to multi-channel innovator.

• Opportunities and barriers inherent in e-grocery
• The promise of multi-channel e-grocery
• Evaluating the impact of mobile access on shopper behavior
• What is the potential of pick-up to expand the market for e-
grocery?

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When customers shop they don’t necessarily think in terms of channels. However, their shopping behaviors do have an impact on the channels they utilize. Are you in tune with how your online channel affects what occurs via your mobile channel and ultimately in-store? This session will take a look at the cross-channel journey and help you decipher how to manage the influence one channel has on the others.

• What impact does one channel or multiple channels have on the
channel that actually gets the deal?
• It’s in the analytics: researching the influence or contribution of
mobile on a store purchase
• Looking across all channel touchpoints to paint the big picture of
the customer’s preferred journey
• Gauging the contribution of different channels on the channel
that takes the order

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Engage in timely & lively discussions with members of the Retail Community. Receive invaluable strategies, solutions and take-aways for your most pressing brick and mortar challenges.