Fang Cheng

Founder and CEO
Linc

Fang Cheng is the Chief Executive Officer of Proximiant. Proximiant is a venture-backed startup based in Silicon Valley, with a mission to make personalized shopping experience a reality for every cross-channel retailer. Previously, Fang co-founded Touchco, a company focusing on a new touch sensing technology and served as Chief Operation Officer. At Touchco, Fang led the business development and operation. The company was acquired by Amazon. In addition to the entrepreneurial experiences, Fang had extensive investment management experience at leading hedge funds. Most recently, Vice President and Portfolio Manager at Millennium Partners. She has a Ph.D. in Bioinformatics from New York University.

Check out the incredible speaker line-up to see who will be joining Fang.

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Back To The Future Store: The Digital Evolution Of The Brick & Mortar

Tuesday, December 6th, 2016

10:40 Panel Discussion: Leading The Charge To Digitize The In-Store Experience

Retailers have discovered that developing strategy, getting buy-in and implementing a digitized store requires a collective effort—from operations to marketing to IT to merchandising—but who’s leading the charge? This expert panel will explore what it takes within the organization to achieve a digital brick and mortar environment.

• Examining the challenges of trying to sell innovation internally to
the team
• Building the business case to gain traction within the
organization
• Weeding through what’s working, what’s not and who should be
doing what in order to achieve innovation
• Identifying who’s having success and lessons that can benefit
the organization