Cross-Channel Technology Enablement

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While the online shopping experience has leaped forward across the board, new-and-improved digital models have left the traditional store experience holding on to 20th century shopping habits: walking miles through cluttered stores, digging through piles of merchandise and waiting in long checkout lines. Hointer Founder and CEO, Nadia Shourabora explains why bricks-and-mortar retailers must shift gears and bring the in-store experience into the 21st century. With new innovations in-store, Nadia argues we will surpass the high bar for experience set by online retailers, by engaging all of a customer’s senses and imagination.

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Why don't many men enjoy shopping as much as women? How can stores be redesigned to attract and engage male shoppers? Is it possible to make men not just tolerate, but enjoy shopping in stores? These are the questions we've asked as an online menswear company that is seeking to establish a brick & mortar presence throughout the United States. This session will discuss how Combatant Gentlemen has coordinated its supply chain, CRM, digital properties, and pop-up shops to create a uniform customer experience that translates seamlessly across online and offline channels. The session will draw on research in consumer psychology to explain the shortfalls of current store designs with regards to engaging male shoppers, and also discusses innovative technologies that may hold the key to making shopping more enjoyable for men and women alike.

• Research from the fields of anthropology and consumer psychology explain why so many men dislike shopping
• An overview of different approaches to pop-up shops, guide shops, and showrooms
• Lessons learned from integrating online and offline channels
• How technology and service can go hand in hand to create a new kind of retail experience tailored for men

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Few companies would argue that employees have tremendous knowledge about their customers and their competitors. Yet few companies take the time to truly listen to employees all of the time. Sending out surveys is episodic listening at best and doesn’t provide the real-time insights that enable companies to be fast, flexible, agile and aware. Your employees are an asset that you have already paid for and they can provide some of the best customer and competitive information available. In this session Frontline Insights will discuss some opportunities organizations have to leverage the power of their employee’s voice.

• This session will focus on the people, process, and technology to
gather real-time insights from employees
• Learn about the 7 Deadly Sins of typical VOE programs
• Taking a closer look at the proven scalability approach
• Assess how to turn insights into action

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Your customers shouldn’t be the only ones thinking that using mobile technology in-store enhances the shopping experience. Have you figured out yet that it can benefit both you and your customer? This must-attend session will shed light on why you want your customers to utilize mobile technology while shopping your store.

• Determining methods to use mobile technology smartly inside of
the physical store environment
• Coming to terms with showrooming as part of the new behavior
set
• Strategies to compete and succeed in a multi-channel
environment
• Empowering the salesforce via mobile advancements to have
more access to information than shoppers

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Technology constantly evolves and retailers have to change along with it. What’s next for the brick and mortar? In order to provide new omnichannel experiences for your consumer, you have to stay abreast of the latest technologies. Panelists will share their ideas of the next game changers, how to stay ahead of the curve and being positioned to lead the pack.

• Navigating the latest trends to find what best suits your brick
and mortar
• Early adopters get the worm: preparing the organization for
change
• The inside scoop: what are retailers doing to transform the
game?
• Technology on the horizon—what’s next?

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When consumers have the latest technology available at their fingertips, oftentimes they know more about products and prices than the associates working in-store. Retailers that have taken the initiative to incorporate disruptive technology into the brick and mortar are providing customers with the experience they desire and engaging them in innovative ways. Our insightful panel will address the importance of being savvier than your customers to truly provide a unique experience.

• Adopting disruptive technology to accommodate smarter, more
digitally advanced consumers
• Debating the merits of incremental innovation vs. a disruptive
approach
• Appraising what disruptive innovation means for your business:
physically changing the flow of the store, the entire
infrastructure, etc.?
• Incorporating innovative start-ups and technology to help disrupt
the business

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Without customer loyalty what do you have? The answer is simple, not much. As retailers seek to engage consumers in new and exciting ways, it is easy to forget to take cues from your shoppers. In an age where it’s natural to want to follow the leader, this panel will remind you to let your customer be your guide. Find out methods for improving customer engagement and experience, and how to create an unbreakable link to loyalty.

• Employing next generation customer analytics to discern shopper
movement
• Providing a matchless customer experience through superior
supply chain and inventory management, POS and digital
advancements
• Crafting quicker and easier in-store customer transactions
• Back to basics: deriving loyalty from customer service and an
engaging customer experience

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Partner with your peers during these interactive work groups to reimagine the in-store customer experience. Attendees will utilize actual customer experience scenarios to formulate strategies and take-aways for the future store.

Engage in timely & lively discussions with members of the Retail Community. Receive invaluable strategies, solutions and take-aways for your most pressing brick and mortar challenges.