Christopher Krywulak, President and CEO at iQmetrix

Christopher Krywulak


President and CEO
iQmetrix

Check out the incredible speaker line-up to see who will be joining Christopher.

Download The Latest Agenda

Back To The Future Store: The Digital Evolution Of The Brick & Mortar

Tuesday, December 6th, 2016


11:40 Panel Discussion: “Battling” Showrooming—Embracing The Way Consumers Shop Today

Consumers have multitudinous options for how they want to shop and showrooming has become commonplace. Early on, retailers sought out ways to combat showrooming, but it has become apparent that it’s here to stay. As a result, retailers are responding to the showroom showdown by creating unique customer experiences in-store. You don’t want to miss this panel discussion as the panelists tackle the challenge of eliminating/embracing showrooming to increase sales and loyalty.

• Strategies to drive the customer to be excited and enticed to
store locations
• Continuing to roll out brick and mortar stores and sustain
competitiveness while online continues to grow
• Offering cutting edge technology to complement the shopping
experience
• Transitioning to an environment that’s fully available to the
customer all the time