Todd Brink

Retailers have discovered that developing strategy, getting buy-in and implementing a digitized store requires a collective effort—from operations to marketing to IT to merchandising—but who’s leading the charge? This expert panel will explore what it takes within the organization to achieve a digital brick and mortar environment.

• Examining the challenges of trying to sell innovation internally to
the team
• Building the business case to gain traction within the
organization
• Weeding through what’s working, what’s not and who should be
doing what in order to achieve innovation
• Identifying who’s having success and lessons that can benefit
the organization

When consumers have the latest technology available at their fingertips, oftentimes they know more about products and prices than the associates working in-store. Retailers that have taken the initiative to incorporate disruptive technology into the brick and mortar are providing customers with the experience they desire and engaging them in innovative ways. Our insightful panel will address the importance of being savvier than your customers to truly provide a unique experience.

• Adopting disruptive technology to accommodate smarter, more
digitally advanced consumers
• Debating the merits of incremental innovation vs. a disruptive
approach
• Appraising what disruptive innovation means for your business:
physically changing the flow of the store, the entire
infrastructure, etc.?
• Incorporating innovative start-ups and technology to help disrupt
the business