Future Stores 2014 (past event)
June 23 - 25, 2015
Seattle, WA
Tim Dorgan
Vice President/Managing Director, Interactive
Peapod Inc.
Back To The Future Store: The Digital Evolution Of The Brick & Mortar
Tuesday, December 6th, 2016
15:50 Case Study: Extending The Virtual Store...The Growing Impact Of Mobile And Pick-Up On E-Grocery
In the increasingly challenging and competitive grocery space, e-commerce holds the promise of increased shopper loyalty and increased share. It is becoming increasingly clear that multi-channel e-grocery will be the model that provides the greatest benefits for shoppers and for the innovative retailers that serve them. Peapod is a 25-year veteran of e-grocery and, as part of Ahold USA, is taking the lead in multi-channel innovation. Anywhere/anytime shopping access…supported by multiple fulfillment options enables Peapod/Ahold to uniquely answer the shopper question: “How Do I Want To Shop Today?” In this informative case study explore Peapod’s 25 year journey from start-up to multi-channel innovator.
• Opportunities and barriers inherent in e-grocery
• The promise of multi-channel e-grocery
• Evaluating the impact of mobile access on shopper behavior
• What is the potential of pick-up to expand the market for e-
grocery?
• Opportunities and barriers inherent in e-grocery
• The promise of multi-channel e-grocery
• Evaluating the impact of mobile access on shopper behavior
• What is the potential of pick-up to expand the market for e-
grocery?