Future Stores Master Classes & Site Tour

Retailers have undergone a dramatic and rapid transformation from mono, to multi to omnichannel. This transformation has been thrust upon retailers as technology and consumer adoption rates of that technology have exploded. The rapid pace of change and lack of understanding of how customers would seamlessly shop channels caused retailers to create channel silos and fail to integrate operating models across channels In the current state, retailers have created multiple, complex and inefficient operating environments. In a slow growth retail environment, costs have grown but sales have not. In order to fully realize omnichannel benefits and be prepared for the next wave of technology, retailers must to develop a seamlessly integrated omnichannel operating model which will leverage people, stores, supply chain and inventory to meet customers’ needs. The session will discuss:

• The omnichannel role of the store and store network
• Doing more with less – optimizing omnichannel inventory
• The omnichannel organization
• Omnichannel performance metrics for growth, profitability and customer satisfaction

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This master class will take a closer look at the sales associate role in an evolving store environment. Retailers invest a significant amount of resources into their people and it’s essential to maximize that asset. Mr. Pedraza will lay out the elements, human and technological, that drive customer data collection, conversion and retention in the 21st century. Attend this session to:

• Learn how treating sales associates like clients drives
extraordinary client experiences
• Examine how sales associate metrics are as critical as client
metrics
• Discover the ways technology enhances, not replaces your sales
associates
• Explore the optimal techniques that create extraordinary
experiences that drive extraordinary relationships

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Participants in this master class will explore how to apply new visual design techniques and technologies with human capital to deliver innovative store experiences that drive traffic, conversion and profitability. This interactive session will include:

• An overview of innovative store experiences from across the world • A framework for evaluating your current store experience to
identify top innovation opportunities
• Instruction on how to develop a business case for change

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Join us for a site visit to Recreational Equipment, Inc.’s (REI) flagship location and experience an innovative store of the future. REI Seattle provides outdoor enthusiasts in the Seattle, Washington area with top-brand gear and clothing for camping, climbing, cycling, fitness, hiking, paddling, skiing, snowboarding and more. See firsthand how REI has created a unique and enhanced in-store experience. Get ready for your next adventure!