Mark McKelvey

Divisional Vice President, Retail Solutions
Recreational Equipment, Inc. (REI)

Mark McKelvey is the Divisional Vice President of Retail Solutions, which is part of the Digital Retail division at Recreational Equipment Inc. (REI) He leads the team that creates new and enhanced capabilities for REI’s digital properties including rei.com, m.rei.com, mobile applications, and in-store systems such as mobile point-of-sale.

Check out the incredible speaker line-up to see who will be joining Mark.

Download The Latest Agenda

Back To The Future Store: The Digital Evolution Of The Brick & Mortar

Tuesday, December 6th, 2016

08:30 Overcoming The Challenges Retailers Face To Digitize The Physical Environment

The technological capability of your stores should be in-sync with the future store concept—or at least in the process of getting there. That’s the ideal for many retailers, but is it a reality? The challenges are many when adapting your current brick and mortar locations to be more technologically advanced in order to capitalize on consumer retail dollars. Knowing what technology your physical stores will require is only a part of the equation. During this insightful session, hear what REI did to successfully digitize and innovate their physical environment.

• Understanding where the market is going and where the gaps are
in your technology solutions
• Assessing whether the structure of the business is the biggest
challenge
• How are separate P&Ls impacting your business when trying to
deliver a seamless experience?
• Arming associates and customers with technology flexibility
around the design and mobility of your store