Chad Rodriguez

Head of Development/Partnerships
Sonic Notify

Chad has been working in retail/digital/innovation for the last decade. Whether brand side with Prada or agency side with VaynerMedia, he's helped shape some of the largest brands digital strategies. He currently runs Development/Partnerships for Sonic Notify, an enterprise beacon platform based in NYC. He's extremely passionate about how we interact with physical locations and its intersection with technology. He is constantly in search of good BBQ.

Check out the incredible speaker line-up to see who will be joining Chad.

Download The Latest Agenda

Back To The Future Store: The Digital Evolution Of The Brick & Mortar

Tuesday, December 6th, 2016

13:30 Chairperson's Opening Address

Cross-Channel Technology Enablement

Friday, January 6th, 2017

11:25 Panel Discussion: Disruptive Innovation: Staying A Step Ahead Of The Savviest Consumers

When consumers have the latest technology available at their fingertips, oftentimes they know more about products and prices than the associates working in-store. Retailers that have taken the initiative to incorporate disruptive technology into the brick and mortar are providing customers with the experience they desire and engaging them in innovative ways. Our insightful panel will address the importance of being savvier than your customers to truly provide a unique experience.

• Adopting disruptive technology to accommodate smarter, more
digitally advanced consumers
• Debating the merits of incremental innovation vs. a disruptive
approach
• Appraising what disruptive innovation means for your business:
physically changing the flow of the store, the entire
infrastructure, etc.?
• Incorporating innovative start-ups and technology to help disrupt
the business