Michael Georgoff

The divide between online and offline commerce is rapidly being obliterated, thanks to new web, mobile and in-store technologies that enable consumers to transact seamlessly across these channels easily and conveniently. Savvy desktop users send online deals to their mobile devices for later use. And with the power of location-aware offers, merchants have a chance to grab a consumer’s attention as he/she walks in the door of their favorite shopping mall. RetailMeNot will share research and case studies about how the mobile phone and online deals are turning into meaningful foot traffic and in-store dollars.