Dave Lewan, Vice President, Sales at ForeSee

Dave Lewan


Vice President, Sales
ForeSee

Check out the incredible speaker line-up to see who will be joining Dave.

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Back To The Future Store: The Digital Evolution Of The Brick & Mortar

Tuesday, December 6th, 2016


15:30 Innovating Analytics: Gaining a Competitive Advantage in a Customer-Driven World

Today we are entering a paradox where it is both easier and harder than ever before to measure the customer experience. All of the tools are there, but are you using the right ones and using them the right way? As consumers’ expectations and technological capabilities continue to evolve so must the analytics used to measure the experiences as they migrate between your store, websites and mobile sites and apps. Since today’s consumers expect a seamless journey through these engagement points, there is a need for a comprehensive system of metrics that eliminates metric silos to better support today’s multichannel, multi-device world we live, shop and purchase in.

• Learn what the next generation of customer experience analytics
is and how it will help you better understand the customer
experience
• Find out how this next generation of predictive customer
experience analytics can be a strategic asset and help increase
the velocity of growth for your business
• Examine the importance of innovating analytics to keep pace
with the maturing customer and their continuously changing
expectations to gain a competitive advantage