Shana Rocheleau

VP - Strategic Development
Bedgear

Shana Rocheleau, VP – Strategic Development at Bedgear Performance Bedding, has an MBA in Strategy from the University of Southern California, Marshall School of Business. Over the last twelve years prior to joining bedgear, Shana has worked as a buyer responsible for product development, merchandising and category analysis for three major US retailers. She understands how to target products and packaging to most efficiently meet the sales goals and performance metrics of each retail channel. She has also worked as an independent consultant in restructuring manufacturing businesses for optimal profitability and market success. Shana has been with bedgear since the inception of the brand in 2008 and currently leads new business initiatives. Bedgear is a high-growth company that was ranked #26 for Consumer Products in the 2012 Inc. 500 awards, and was #8 in the 2013 Crain’s NY Fast 50.

Check out the incredible speaker line-up to see who will be joining Shana.

Download The Latest Agenda

Back To The Future Store: The Digital Evolution Of The Brick & Mortar

Tuesday, December 6th, 2016

14:10 Panel Discussion: Inventive Distribution Within The Four Walls Of The Store

Brick and mortars are shedding the image of only providing a single method of delivering products to consumers. The evolution of distribution has provided unique opportunities for how retailers use the physical store. Join the discussion on what changes are being made to operate the store more like a distribution center. Find out what the panel thinks is on the horizon when it comes to inventive distribution.

• Advancing retailer distribution and fulfillment execution initiatives
within the store
• Changing the way distribution works: operating physical locations
as a distribution hub
• Competing with online innovation: one day shipping, same day
shipping, drones and more
• Cutting edge technology involved with the understanding of
inventory and distribution

16:10 Cross Channel Journey: Examining The Influence Of One/Multiple Channels On The Deal Channel

When customers shop they don’t necessarily think in terms of channels. However, their shopping behaviors do have an impact on the channels they utilize. Are you in tune with how your online channel affects what occurs via your mobile channel and ultimately in-store? This session will take a look at the cross-channel journey and help you decipher how to manage the influence one channel has on the others.

• What impact does one channel or multiple channels have on the
channel that actually gets the deal?
• It’s in the analytics: researching the influence or contribution of
mobile on a store purchase
• Looking across all channel touchpoints to paint the big picture of
the customer’s preferred journey
• Gauging the contribution of different channels on the channel
that takes the order