Bill Hoffman

Managing Partner & Co-Founder
Frontline Insights

Bill Hoffman is Managing Partner and Co-Founder of Frontline Insights. Most recently he served as Senior Vice President of Customer Insight for Best Buy where he created and led the Consumer Insights Unit (CIU) responsible for the Customer Analytics, Customer & Consumer Research, Competitive Strategy/Intelligence, Market Analytics, and VOCE (Voice of the Customer through the Employee) teams. Prior to Best Buy, he was a Senior Expert in McKinsey & Company’s Strategy Practice. Prior, Hoffman was a Partner at The Gallup Organization and also served in SVP Strategy roles for Bank of America. Hoffman began his career at the Central Intelligence Agency where he earned the Balkans service medal & two exceptional performance awards; he also served in the United States Navy ending his tenure as a Lieutenant (Intel). He was selected for the Minneapolis/St. Paul "40 Under Forty" award in 2011.

Check out the incredible speaker line-up to see who will be joining Bill.

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Cross-Channel Technology Enablement

Friday, January 6th, 2017

09:25 Insights Radar – Harnessing Powerful Insights From Your Front Line Employees

Few companies would argue that employees have tremendous knowledge about their customers and their competitors. Yet few companies take the time to truly listen to employees all of the time. Sending out surveys is episodic listening at best and doesn’t provide the real-time insights that enable companies to be fast, flexible, agile and aware. Your employees are an asset that you have already paid for and they can provide some of the best customer and competitive information available. In this session Frontline Insights will discuss some opportunities organizations have to leverage the power of their employee’s voice.

• This session will focus on the people, process, and technology to
gather real-time insights from employees
• Learn about the 7 Deadly Sins of typical VOE programs
• Taking a closer look at the proven scalability approach
• Assess how to turn insights into action