Eric Buckner

Sr. Product Manager – Mobile
Sears and Kmart Mobile

Eric Buckner has spent years in tech at companies such as FTD and Sprint. Then he went on to launch products on both mobile and desktop at redbox, Groupon, and currently at Sears/Kmart. Iterating on products while listening to what the customer says is how Eric runs the "bottom of the funnel” on mobile at Sears/Kmart. He enjoys top notch ecommerce customer experiences, A/B testing, and prefers iOS.

Check out the incredible speaker line-up to see who will be joining Eric.

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Cross-Channel Technology Enablement

Friday, January 6th, 2017

13:35 Panel Discussion: Improving Engagement, Loyalty And Overall Shopping Experience For Consumers In-Store

Without customer loyalty what do you have? The answer is simple, not much. As retailers seek to engage consumers in new and exciting ways, it is easy to forget to take cues from your shoppers. In an age where it’s natural to want to follow the leader, this panel will remind you to let your customer be your guide. Find out methods for improving customer engagement and experience, and how to create an unbreakable link to loyalty.

• Employing next generation customer analytics to discern shopper
movement
• Providing a matchless customer experience through superior
supply chain and inventory management, POS and digital
advancements
• Crafting quicker and easier in-store customer transactions
• Back to basics: deriving loyalty from customer service and an
engaging customer experience