Hafez Adel

Director Of Inbound Marketing
Combatant Gentlemen

Hafez has led and grown marketing teams at startups in the e-commerce, B2B, and non-profit sectors. He is an accomplished speaker and author on digital marketing topics ranging from customer acquisition, inbound marketing, SEO, display advertising, PPC/SEM, community management, content strategy, reputation management, growth hacking, and media relations. Before joining Combatant Gentlemen, Hafez served as the Senior Director of Marketing at ReTargeter, an online advertising startup based in San Francisco.

Check out the incredible speaker line-up to see who will be joining Hafez.

Download The Latest Agenda

Cross-Channel Technology Enablement

Friday, January 6th, 2017

09:05 Case Study: Reimagining the In-Store Retail Experience for Men

Why don't many men enjoy shopping as much as women? How can stores be redesigned to attract and engage male shoppers? Is it possible to make men not just tolerate, but enjoy shopping in stores? These are the questions we've asked as an online menswear company that is seeking to establish a brick & mortar presence throughout the United States. This session will discuss how Combatant Gentlemen has coordinated its supply chain, CRM, digital properties, and pop-up shops to create a uniform customer experience that translates seamlessly across online and offline channels. The session will draw on research in consumer psychology to explain the shortfalls of current store designs with regards to engaging male shoppers, and also discusses innovative technologies that may hold the key to making shopping more enjoyable for men and women alike.

Research from the fields of anthropology and consumer psychology explain why so many men dislike shopping
An overview of different approaches to pop-up shops, guide shops, and showrooms
Lessons learned from integrating online and offline channels
How technology and service can go hand in hand to create a new kind of retail experience tailored for men

10:45 Panel Discussion: Discovering The Next Game Changers For The Brick and Mortar

Technology constantly evolves and retailers have to change along with it. What’s next for the brick and mortar? In order to provide new omnichannel experiences for your consumer, you have to stay abreast of the latest technologies. Panelists will share their ideas of the next game changers, how to stay ahead of the curve and being positioned to lead the pack.

• Navigating the latest trends to find what best suits your brick
and mortar
• Early adopters get the worm: preparing the organization for
change
• The inside scoop: what are retailers doing to transform the
game?
• Technology on the horizon—what’s next?