Milton Pedraza

Chief Executive Officer
Luxury Institute

Milton Pedraza is the CEO of the Luxury Institute. Over the past 10 years, Milton has established the Luxury Institute as an independent and objective luxury research company and a trusted boutique consulting firm. Known globally as the foremost resource for affluent consumer insights and customer experience best practices, the Luxury Institute has served hundreds of luxury goods and services brands across numerous categories. Milton advises and serves on the Boards of top-tier luxury and premium brands, start-ups, and private investment firms. He is sought after worldwide for his candid and forward-thinking views on luxury and is the most quoted industry expert in leading media outlets and publications. Milton is an authority on CRM, Analytics and Big Data. Prior to founding the Luxury Institute, his successful career at Fortune 100 companies included executive roles at Altria, Pepsico, Colgate, Citigroup and Wyndham Worldwide.

Check out the incredible speaker line-up to see who will be joining Milton.

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Future Stores Master Classes & Site Tour

Sunday, November 6th, 2016

10:30 Redefining The Role Of The Sales Associate In The Future Store

This master class will take a closer look at the sales associate role in an evolving store environment. Retailers invest a significant amount of resources into their people and it’s essential to maximize that asset. Mr. Pedraza will lay out the elements, human and technological, that drive customer data collection, conversion and retention in the 21st century. Attend this session to:

• Learn how treating sales associates like clients drives
extraordinary client experiences
• Examine how sales associate metrics are as critical as client
metrics
• Discover the ways technology enhances, not replaces your sales
associates
• Explore the optimal techniques that create extraordinary
experiences that drive extraordinary relationships