David Gusick

David Gusick is Director of eCommerce for Boot Barn, America's largest western and work store with over 150 retail locations in 23 states nationwide. David has P&L responsibility for Boot Barn's online business unit and oversees the company's digital marketing strategy, social marketing, site management & development and company-wide customer support. Prior to joining Boot Barn he was Chief of Direct Response for Sam Ash Music, the largest family-owned musical instrument retailer in the US, running Sam Ash Direct their online retail business. David has been involved with B2B online marketing since 1998 and prior to that spent 10 years in the software products industry in a range of marketing and technical positions.